History of Performing Arts Assignment Example | Topics and Well Written Essays - 500 words

History of Performing Arts - Assignment ExampleAlthough art lacks in concrete definition, developments have emerged as time went on. In the fourteenth and 16th centuries or the Renaissance period, changes in art have bring forth into view. This period began in Italy and spread across Europe. Plays and trip the light fantastics were performed and seen as one of the famous forms of pleasure in that era. The use of ballo or now called ballet was used by Domenico de Piacenza. In the mid of 16th century, elaborated costumes for dance performances and theatre music were introduced in England. The first Opera, Daphne, was performed in the latter part of 16th century. It went on throughout the 17th century and eventually became an entertainment choice of the aristocrats, as well as the people who live in cities across Europe. As time went on, more changes have occurred in the development of the performing arts. The traditional theatre was haveed thru the entering of the Proscenium Arch in the 17th century. However, acting was brought to an end until the mid of the century. Soon thereafter, women appeared in plays in England and in France and eventually, the latter established the formal dance instruction in the latter part of the century. The introduction of Opera Buffa in the 18th century brought opera to the masses. This has broken the mark that opera and aristocracy come hand in hand. In the late 18th century, The Marriage of Figaro and Don Giovanni by Mozart became famous operas that marked the era of the century. A new era was establish in the 19th century.

Civil Rights Paper Essay Example | Topics and Well Written Essays - 1250 words

Civil Rights Paper - Essay ExampleFirst-hand accounts of the Civil Rights Movement atomic number 18 common. They provide a superb window into the United States of the meter. One of the things that make America such a strange country is that it was founded as a beacon light of liberty, and was indeed the freest country in the world for much of the 18th and 19th centuriesif you were white. The flip side was that millions of Americans were slavestreated like objects or animals. How could this dichotomy exist during this time in American history? The answer is that it could non continue to existit would be destroyed by the Civil War. While populacey Americans lament the sacking of life during the Civil War and the destruction wrought by the dispute, the truth is that there was a glorious side to the War. It set millions of people free. One of the grand predictors of this was John Quincy Adams. He was a president in the 1820s and died before the war began. Nevertheless, his first-ha nd account of what slavery meant to the United States is a very important aspect of our perceptiveness of the United States at this time. In his memoirs he wrote If slavery be the destined sword of the hand of the destroying angel which is to sever the ties of this Union, the same sword will abscission in sunder the bonds of slavery itself. A dissolution of the Union for the cause of slavery would be followed by a servile war in the slave-holding States, have with a war between the two severed portions of the Union. It seems to me that its result might be the extirpation of slavery from this whole continent and, calamitous and desolating as this chassis of events in its progress must be, so glorious would be its final issue, that, as God shall judge me, I dare non say that it is not to be desired (Haysville). An account such as this one really breathes new life into our understanding of the precursor to Civil Rights Movement. In his memoir, Adams shows us dear what America sho uld be and what a cancer slavery and racism truly are. Without this kind of language it would be hard to grasp the full dimensions of the conflict that would abide byboth the Civil War and the Civil Rights Movement. Flash forward to the 1960s. A hundred years have passed since the slaves were emancipated and yet little has truly changed. African Americans cannot vote and have few rights. Something must be done about this situation. And so the Civil Rights purport was born. This was a gathering of millions of Americans who believed that the promise of American has not yet been fulfilled. They came from all backgrounds and races and they all believed in the worth of their country and themselves. They believed that America should truly be a beacon for freedom. Their leader was Martin Luther King Jr., a man whose speeches and writings provide an excellent view of this incredible historical movement. Few men left us much of a mark on the movement as Martin Luther King Jr. King Jr. is f amously known today as a great speaker, but his words are to a greater extent than great rhetoric, they are a depiction of a whole era and the soul of the movement. We understand from just a few sentences what the Movement means to the country, when in a Birmingham jail, King says You deplore the demonstrations taking place in Birmingham. But

What is the Ideal Job Essay Example | Topics and Well Written Essays - 750 words - 1

What is the Ideal Job - Essay ExampleIn several(prenominal) organizations, the employee is forced to work independently and is unable to build social connections with others in their environment. The high level of independent demands, such as meeting short deadlines, do non give the employee any free time to find out about their colleagues lives, desires, principles or values. An ideal job has the manager making efforts to build to a greater extent teamwork and builds opportunities for group meetings so all employees can come to know one another. These efforts build better social belonging to help the employee gain colleague support, a very important turned on(p) need to find the right amount of personal and professional happiness. The ideal job considers the importance of giving employees a intelligence of security. In many businesses, it is common to outsource to foreign countries as a means of saving costs. It is also common for businesses to try to merge job roles to inhibit the number of workers currently on the payroll. Not all jobs be free of the risk of job loss through layoffs and consolidation especially when staff members are having their jobs sent overseas to low-paying labor environments. An ideal job has the manager reinforcing that their job will not be lost to outsourcing or blending of job roles. bail should be provided by the manager in the form of bonus structures to improve motivation and this shows that the business will try hard to retain their employees. Providing security fulfills an emotional need in the employee and reduces anxiety or constant worry that they will suddenly be without a paycheck or forced to look for a different job. In ideal job works to build self-esteem and self-confidence in the employee. It is one where decision-making is shared through the entire organization and does not just come from high ranking officials.

Night Essay Example for Free

iniquity EssayElie Wiesels Night is a novel virtually himself and his family and their time in Auschwitz. This watchword describes the most gruesome event in human history, the Holocaust. It also describes the psychological effect that the Holocaust had on the young people and adults who survived the horrible event. In the hearing with Bob Costas Elie describes some of the aspects of Judaism. The main setting of this book is in Auschwitz, a concentration camp in the Holocaust and is from Elies point of view. This book has a sad tone to it and this book has many different conflicts.First off, Elie Wiesels novel Night is Elie describing his time in the biggest concentration camp in the Holocaust, Auschwitz. The tendency of writing this novel in my opinion was to inform people of what actually happened in these concentration camps on a first-hand account. Secondly, many historical and psychological events were put forward in the book. An example of this is the descriptions of Auschwitz by Elie Wiesel. Elie also describes the crematories and gas chambers that were used to exterminate the Jewish people in Europe.Some psychological aspects of the Holocaust argon that many kids knew that their parents were dead and had to go on with their lives. Also, During Elies interview with Bob Costas, he describes how his community was mainly Jewish and how the shops in the town were closed on Saturday and on Saturday and on the Sabbath people changed and became sacred. Lastly, the novel Night has two main settings. It takes buns in a small town in Transylvania called Sighet. Also it takes place in Auschwitz, the largest concentration camp in the Holocaust.This book is told from the point of view of Elie. The tone of this book is a distraught tone. There were many conflicts in Night there was Man vs. Man with Jews against the Nazi regime. There was Man vs. self when the Jews had to tell themselves that they would make it through the Holocaust and survive. Lastly ther e was Man vs. temperament when the Jews were running around in the night for 40+ miles. In conclusion, I really enjoyed reading Night because it gave me a better understanding of the Holocaust and what it matt-up like to be in a concentration camp.Night is an interpretation of the Holocaust from the perspective of a young boy named Elie Wiesel. The Holocaust is a cataclysm not only of Jews but of all mankind because it deals with the question of human freedom and equality. It touches people s souls because it is not just a narration about the Holocaust and its victims it is the author s real memories with all the emotions and feelings . It is hard to refer this book to the memoir genre because the truth in it is combined with the invention it is a literary work not a documentary one.Nevertheless, we can see that under the main character, Eliezer, is hidden the author himself. After the occupation of Hungary by the Nazis , Eliezer and his come are separated from the mother and si sters and their terrible journey to the concentration camp of Auschwitz starts . They are exhausted , hungry and practically cannot move but it is only the origin . One of the most terrible Eliezer s memories is the picture of the hanging of fellow prisoners in the middle of the camp .Another terrible episode is a horrific , slow death of a young boy , who was accused in collaborating with the Nazis enemies . Elie asks Where is God ? Where is He? This shows how the Holocaust affected Elies faith in God. http//essaytree. com/english-literature/criticism-over-night-by-elie-wiesel/ Elie Wiesel was innate(p) in the small town of Sighet in Transylvania, where people of different deliverys and religions have lived side by side for centuries, sometimes peacefully, sometimes in bitter conflict. The surface area was long claimed by both Hungary and Romania.In the 20th century, it changed hands repeatedly, a hostage to the fortunes of war. Elie Wiesel grew up in the close-knit Jewish co mmunity of Sighet. While the family rundle Yiddish at home, they read newspapers and conducted their grocery business in German, Hungarian or Romanian as the occasion demanded. Ukrainian, Russian and other languages were also widely utter in the town. Elie began religious studies in classical Hebrew almost as soon as he could speak. The young boys life centered entirely on his religious studies.He loved the mystical tradition and folk tales of the Hassidic sect of Judaism, to which his mothers family belonged. His father, though religious, encouraged the boy to study the modern Hebrew language and concentrate on his secular studies. The first course of studys of World War II left Sighet relatively untouched. Although the village changed hands from Romania to Hungary, the Wiesel family believed they were safe from the persecutions suffered by Jews in Germany and Poland. The secure world of Wiesels childhood ended abruptly with the arrival of the Nazis in Sighet in 1944.The Jewish inhabitants of the village were deported en masse to concentration camps in Poland. The 15-year-old boy was separated from his mother and sister immediately on arrival in Auschwitz. He never saw them again. He managed to remain with his father for the next year as they were worked almost to death, starved, beaten, and shuttled from camp to camp on foot, or in open cattle cars, in driving snow, without food, proper shoes, or clothing. In the stopping point months of the war, Wiesels father succumbed to dysentery, starvation, exhaustion and exposure.

Different Contexts In Communication Essay Example for Free

Different Contexts In Communication EssaySocial When in a social environment you ar more than likely around people who know your personality and how you communicate, if that is with jokey sarcasm, dramatic actions, being load, quietly thoughtful or any other mood in which you may use your communicational skills. Because of the friendship you will have with these people and the want they feel to spend social time with you, they will understand your ways, own them, and that is how you are able to be yourself in a comfortable relaxed atmosphere. Professional Meetings, talking with other parents/members of staff/students/outside agencies. All require professionalism the way in which you conduct yourself should be with a friendly, but not formal attitude. Respect, listening, interest and understanding should be shown by you in body language, questions, answers and possible solutions. In round of these meetings important issues can irises and it is important that no matter what t he subject is you take a high interest at getting any issues dealt with, but unendingly keeping the situation calm and none threatening. Sarcasm, inappropriate jokes and other behaviours should be left to use in your social time this is not the place for intimate attitudes, a professional stance is required, with a level amount of understanding and respect.Cultural If a meeting has been arranged with people of a different finale if possible a little research into acceptable communicational behaviour would help, but being careful not to assume a stereotype attitude. If in that location is going to be a language barrier, provisions should be made. In some cultures they have very different ideas on what is offensive and polite. For example shake hands to me is a polite way to say hello and introducing yourself, but there are cultures that find this rude, along with eye contact, (which is a big way to show you are listening in our culture) also the way in which you may be dressed could cause affence. When any of these skills in which you should conduct yourself in are crossed, this could leave the other member in your party feeling offended, unable to have the confidence to express what they are feeling and lose the rely to be able to come to you with a problem again.

Media coverage Essay Example for Free

Media coverage EssayOther main causal reasons that shows the fraternity between media and the self-annihilation rate was the news reporting well-nigh the incident. Studies aim that imitational felo-de-se occur when great deal be contacted with self-destruction event and this sewer be through the media coverage (Baume et al. , 1997). The cause suggest that media reporting on self-annihilations influences mass to engage in the same(p) manner while to some wad, self-destruction whoremaster be an alternative way of solving problems (Baume et al. , 1997). This phenomenon can be explained with social learning theory as described previously. intelligence operation about other good deals suicide cases might affect other pecks feelings especially to those people whom considered suicide and these people might real commit suicide. Although thither were differences in effects through gender or ages, non-homogeneous studies proves that there was certain relationship in news reports of suicide and actual suicides and this relationship leads to profit the actual suicide (Pirkis Blood, 2001). This was one of the examples of Werther effect conducted by media which tends people to commit suicide.When people watch news reporting about other peoples suicides, the idea of suicide may unconsciously affect the mind and their problems may trigger those ideas and these people may actually suicide. Moreover, the reporting of suicide to the public increases the suicide rate especially in celebrities cases, in which people becomes copycat. In his study in 2000, Stack found that celebrities suicide cases can cause 14. 3 quantify much(prenominal) copycat suicides than normal suicide cases, but in his study in 2005, he changed the percentage to 5. 27 times (Stack, 2000 2005).Although there were changes in percentage, these evidence shows that people are more likely to copy the suicide behavior of celebrities death. For example, after the suicide of Kurt Cobain, t he famous rock star, there was increase in suicide crisis calls in the Seattle crisis clinic (David et al. , 1996). Also, there were other incidents that were similar to G case, which are another cases of a celebrities suicidal incident, but in these cases, an organization called EXIT(Society for Humane Dying), assists these people with their suicide.after publication of the celebrity (G)s death and the suggestions that EXIT might be involved with this incident, more people got help from EXIT to commit suicide (Frei et al. , 2003). News report on Celebrities suicide was even more dangerous than reporting normal peoples suicide. Celebrity suicide can be a risk factor in a way of suicidal ideation and this can be effective to people in both right after the celebrities suicide and also in long term (Fu Yip, 2007).People, who engage suicidal ideation, meaning thinking about suicide or actually planning to commit suicide, may be affected by the way celebrities commit suicide and may fo llow the same steps. In the celebrities suicide cases, people are emotionally more attached because they tend to know more the true identity of that particular celebrity due to the instructions released through magazines and news compared to the selective informations given while the celebrity was even so alive. in that locationfore, with emotional despair to celebrities suicide and effect of it to suicidal ideation, people would want to commit suicide in same ways as those celebrities did.Apart from the news reporting about the suicides, there are cyber suicides in which people get informations from, like the website, and actually committed suicide. Internet, one of the most recent and developed sources of media, were use to increase the suicides, especially to teenager cases. The term cyber suicides shows new aspects of suicides in the young generations. As the lucre develops, there are various websites created on the cyber world. There exist more than 100,000 websites on the internet which are about methods of committing suicide (Alao et al. , 2006).People search for information on the web and the suicide websites can easily pop up by simply typing in the word suicide to the search engine. self-destruction covers enormous range of internet resources and a simple search of the word suicide reveals thousands of matches (Baume et al. , 1997). These suicide websites contain detailed information such as notes, various ways to commit suicide, and time and pain description to those suicides (Alao et al. , 2006). One of the major death reasons among the teenagers was suicide, and teenager spends more time on the web and the internet gives them the information about suicide (Becker Schmidt, 2004).Young people, including teenagers, are more likely to commit suicide, influenced by internet, and probable explanation to this may be due to their vulnerable personalities and risk-taking behaviors (Alao et al. , 2006). Especially, the natural nature of naive teenage rs becomes unprotected from all cruel information from internet suicide resources and they tend to follow the acquired information. Many actual cases were reported about how people commit suicide with tips from suicide websites (Alao et al. , 1999).These cases were yet to be determined whether or not those victims were affected by these websites since the victims were fortunately failed to commit suicide, but still there are unknown actual victims of this website who ended their lives. On the internet, there are other means acquired than suicide websites. People also use chat board and newsgroup mailing system to discuss about suicides (Baume et al. , 1997). Discussing about suicide issues involving how to suicide is not a forbidden topic on chat rooms and people are actively talking about these topics.Also, the newsgroup mailing system gives recent updates to the suicide issues. Some people write postings on suicide site about when they are going to commit suicide before they actu ally do it and there was no prevention to this (Baume et al. , 1997). The internet can affect suicidal behaviors more directly than newspapers or news reporting (Baume et al. , 1997). All of these are happening because internet is a special space, in which interaction between people were opposite from the real world.With this specialty, people care less about how other people are claiming that they are going to kill themselves. It is also difficult for suicidologists to solve these cyber suicide problems because of the characteristics the internet have (anonymity and world-wideness) and it is complicated to reach out the potential victims for therapeutic interaction (Baume et al. , 1997). There might be some helpful suicide website, which deport people who enter the site not to commit the crime and provide them help resources and ideas of the possible effects if they actually commit suicides.However, there are still many website that even encourages a group of suicidal people who wanted to commit suicide but had not made up their minds yet which wherefore attracted to these ideas and actually commit the suicides. Furthermore, there are publications about how to commit suicide and this book can bring the ideas or suggestions about suicide. These books are actually used by the people who commit the suicide and this can be proved by the fact that books about suicides are often placed near the exanimate people who committed suicides (Lester Schaller, 2000).Some people might buy the suicide books rightful(prenominal) for fun, but having this fiber of book in the house may suggest the idea of suicide unconsciously. People may did not have the idea of committing suicide at first, but after reading this book or just have it in the house can pull the trigger whenever they feel a little bit depressed or encounters problems. Some countries ban this type of book, but other countries still allow the publication of this book based on the reasoning that if this book w as taboo, people might seek for it more (Lester Schaller, 2000).However, conflicting the purpose of allowing this book, the actually suicide cases show that there is some effect from this book. There were evidences found that shows direct relationship of the suicide book and the actual suicide rate. When the suicide book, Final Exit (a guide for committing suicide by asphyxjectiation), was published, suicide by the recommended method increased 313% in New York City (Stack, 2005). Moreover, in 27. 3% of the suicide cases, a copy of this book was found near the scene of the suicide (Stack, 2005). This demonstrates how a copy of a book can affect peoples mental behaviors.As reviewing the mentioned cases, it can be concluded that the media, the internet, and books breaks percentage to the peoples suicidal rate. To prevent this from happening, there should be regulations that will leap the media and treat the suicide issues in a manner where their reporting will not provide ideas no r will it triggers the lets do that attitude to the people. There are different media guidelines for reporting suicides to prevent irresponsible reporting of suicide (Pirkis et al. , 2006). According to these guidelines, media should not report the suicide as sensational event (Pirkis et al. , 2006).Although these guidelines have similarities, they have developed differently and there need to be evaluations to the guidelines (Pirkis et al. , 2006). For example, in Cobain case, due to high professionalism and responsibility in media, there were only a few copycat suicides (Jobes et al. , 1996). There should be expansion to these guidelines and these guidelines should be spread to all news media and news directors should seriously consider about this before publishing the news. Cobains suicide might be a tragic event, but through this, the media might learn the importance of the media coverage on the suicides (Jobes et al., 1996). The suicide prevention organizations can work on to ch ange the news reporting on suicide and thus, make the media contribute to reduce the suicide (Stack, 2003). Also, the suicide website and suicide books should be banned to prevent the idea or suggestion of committing suicides. The suicides can be prevented easily if the people around that particular person pay more attention. Especially to those people who published suicide information in the internet, these people truly needs to think about their responsibilities to other peoples lives and the effect they might contribute by simply postings their works.Also, there are many organizations that help preventing people to commit suicides and the people with the suicidal attitudes must contact these organizations. Suicide considers being an radical way to end ones life, one should always documentation in mind that there are millions of reasons why people must keep on living despite the many obstacles they faces. Problems come and go no people in the world who dont have a problem. Probl ems are the cycle of life, the meaning of life, the reasons behind the success and the happiness, the reasons why people learn and evolved. Problems should not be the reason for ending life.

The Reason For The Convenient Store Business Marketing Essay

The Reason For The handy storage condescension Marketing Essay1.0 Executive SummaryThe Commercial building is located 5 miles southeastern of the metropolis of Muscat and 2 minute walk distance by citys briny road, which is used by thousands of commuters on daily soil amidst to the middle of city or yet taking a shortcut to south of city. In the main(prenominal) road is being used by re situationnts of citys south and south east in order to r each(prenominal) Muscat citys main center. While going to work, a person along for the ride could stop and bargain a sandwich or comfortable/ cold drinks etceteratera Similarly on the way home, the same person along for the ride on main road, could come alphabet favour qualified expect certificate and buy something like home plate incidents.1.1 Shargonholding Structure first rudiment cheery livestock is a registered Sole Proprietor. Its have and managed by Mr. A.1.2 ObjectivesThe main objective of most of the small commodio us broths in is to earn highest possible pay valuation reserves by considering quality products. thus ABC agreeable Store aims to provide highest possible quality products at competitive rates for the local residents of Muscat city particularly. In addendum, ABC Convenient Store plans to brook movie rentals, non-food products and check propertying services in order to build and increase its revenues and hence profits. The former(a) objectives of ABC Convenient Store arOne of ABC Convenient Stores main objectives would be to capture as much as possible sh ar of the commuter traffic on the south east side of Muscat city.ABC Convenient Store pass on offer its customers better-quality products at an competitive price.Achieve at least 30% minimum gross profit margins (selling price less purchase/ sell cost) from beginning.Achieve a lucrative return on investment within five years.Achieve average exploitation in market share by 10% each year.Achieve average growth in revenue by 6% each year.2.0 The Business ActivityABC Convenient Store is a spick-and-span Startup cheerful set up business within Muscat city. Mr. A, the owner of ABC Convenient Store lead occupy well-to-do store place in two units commercial building on rent, located 5 miles south of the city of Muscat and 2 minute walk distance by citys main road. It is the main street all the way through city and is used by thousands of commuters on daily basis between to the middle of city or just taking a shortcut to south of city. The building contains two units where mini restaurant is currently open and being successfully run by otherwise individual.3.0 Vision and Mission statementMission, ABC Convenient Store entrust make healthy profits margins for its owner and provide a satisfying work environs for its employees in near future.3.1 Keys to SuccessThe keys to success in this business areLocation The billet of appliance store plays a real important role in success of any store, and at that placefore is adept of the main key eventors for successfully running of convenience store. The location must be close to customers reach like where they work, live or on their linguistic rule route while returning and going to home/ work. As ABC Convenient Store is located 5 miles south of the city of Muscat and 2 minute walk distance by citys main road, which is used by thousands of commuters on daily basis between to the middle of city or just taking a shortcut to south of city. We feel that right location provides value to customer and convenience both.Speed of ServiceAs nowa days consumers are always short of time and urgencys quality with speed of service, therefore it is also one of the major keys to success factors for convenience store industry in todays environment particularly. Convenience and value are both achieved solely when the potential customers jackpot easily locate the items they want to buy, where in return they get fast social and efficient service. In short the store is easy to shop.Availability Availability of products/ items is another key factor for success of any convenient store, as each customer have different taste and needs, hence they have their own favorite brand names that they want to purchase, which any good convenience store must carry in order to fulfill potential customers needs. On the other hand the Omani citizens particularly are brand conscious and want items with big brand names, where residents of other nationality living and working in Oman, are more(prenominal) price conscious. Therefore it is necessary that products/ items for both customers segment must be made available.4.0 Government support and rules and regulations5.0 The Reason for the Convenient Store businessThe living standards of the Omani citizen are growing day by day as Government of Oman has taken major steps within ending 20 years to increase the living standards. Therefore as of the majority of Omani citizens are upper middle class wh o are brand conscious and bequeathing to pay anything to buy product required. On the other hand the convenient store industry has been growing on daily basis as people are shifted towards convenient store due to convenience and shortage of time in todays world. According to Government stats and research the convenient store in Oman is growing constantly at a rate of over 110% over last ten years.5.1 Industry Analysis SummaryPorter five forces model has been used widely with the purpose of analyzing a particular industry with a collect to determine the level of intensity in terms of attractiveness and competitiveness within industry. This model consist of forces which are rattling close to any party and that female genital organ affect its capability badly to generate profits for owners by serving its customers effectively. Porter five forces model uses the following Threat of potential impudently entrants, bargaining power of buyers, bargaining power of suppliers, Threat of s ubstitutes and Determinants of disceptation among Existing antagonists, in order to analyze the nature of competitiveness in any industry.Determinants of Rivalry among Existing CompetitorsThe rivalry among existing competitors in Oman in retail store industry is being considered as high, as firms are competing severely with other with a view to capture high customer market share. There are many hulk convenience stores in retail industry particularly in Muscat, who has gained majority of market share, where on the other hand small convenient stores like ABC Convenient Store, are competing each other to capture the be market share, specifically of convenient stores surrounding area at least. Therefore they are trying new developments in merchandising, introducing new promotions, creativity of innovative ideas, which has light-emitting diode small stores achieved their target level of market share. accordingly competitive rivalry in Omans retail industry is considered a high threa t for existing convenient stores.Threat of potential new entrantsThreat of new entrants into the retail industry within Muscat, Oman is medium, as there are very less product differences between products provided by convenient stores furthermore cost to enter the market is relatively low. It is further assumed that convenient store items/products are easily purchased at wholesale prices or discounts at bulk purchases.By analyzing all factors including high growth in trends for Oman retail industry exclusively, further barriers to entry are relatively very low compared to other industries therefore it can be take for granted that ABC Convenient Store may face further rivalry with new entrants.Threat of substitutesThere are only few substitutes available for convenient store items which do not entirely replace the use of existing products by customers but may bring in new innovative ideas to develop new products or reduce the direct costs in producing the same products. In particular ly the substitutes of any products may limit the level of generation of revenues and hence profits, in an industry by keeping the profit margins down. However, the greater the convenient stores could defecate uniqueness for their products the greater the likelihood of success. Likewise already discussed the availability of products, customer service and location of the convenient stores would be the key factors, which could not only bring into being sustainable competitive advantage but could add significant value in overall earnings of the ABC Convenient Store. Therefore threat of substitutes is considered as low in retail/ convenient store industry.Bargaining power of suppliersThe power of suppliers for small convenient stores like ABC Convenient Store can be prejudiced by key players in supermarkets and grocery chain stores. Because they are being able to negotiate better discounted and promotional prices compared to small convenient stores from suppliers/ manufacturers, which small convenient stores are unable to match due to high purchasing prices of same products. Therefore there is major threat as giant players always dictate the prices and purchase large amount of quantity at once, where small convenient stores are left with fewer products at high prices. Hence it is being analyzed the bargaining power of suppliers is high particularly for small convenient stores.Bargaining power of buyersNowadays customers are aware of everything and they have more choices to buy from, therefore customers acts are considered as powerful force in making prices down. If any product is expensive in any store than they can go and purchase the required products from other convenient store providing lesser or discounted prices. In addition because product is a type of commodity item and consumers have no choice but to continue consumption, therefore we can see high growth in small convenient store if and only prices are matched with giant players in the industry. On the o ther hand, location and varieties of products provided may reduce this bargaining power. In addition the overall environment, customer service and location of the ABC Convenient Store would attract the customers. We can assume that large number of small convenient stores will be providing similar products and services as ABC Convenient Stores. Due to these reasons the overall industry looks more attractive and profitable.6.0 Market Size and GrowthAccording to our research, the main customers are males and females, ages 15 to 40. In addition, according to recent trends in Oman, many small and large stores are trying to capture market share of persons with age of more than 40, particularly females. We are expecting that by providing better customer services, we would be able to increase the number of customers of aged over 40.7.0 The Choice of Location with reasons thereofABC Convenient Store is a new Startup convenient store business within Muscat city. The commercial building has co nvenient store for rent out. It is located 5 miles south of the city of Muscat and 2 minute walk distance by citys main road, and is the main street all the way through city and is used by thousands of commuters on daily basis between to the middle of city or just taking a shortcut to south of city. Therefore its the best location for convenient store. The total area of convenience store is around 500 sq feet, where majority of the portion will be used for shelves.8.0 Proposed Customers9.0 Competitor AnalysisThe ABC Convenient Store may face picayune competition from other small and large convenient stores. Furthermore the main competition that ABC Convenient Store may face is from large enterprises that have established convenience stores within fuel stations. But we are expecting that our location will create competitive advantage which shall tackle the competition may face by ABC Convenient Store in near future.10.0 Buying Patterns and sales StrategyThe convenience stores are g enerally small retail outlets with area of 500 to 2000 sq feet. The products or items normally sold at convenience store are over the counter medicines, household groceries, soft drinks, cold drinks, some non food items, cigarettes, and dairy products. The convenience stores are mostly located on busy main roads and are regularly open 24 hours a day seven days a week. As name suggests, they not only sell products or items but also convenience to customers.ABC Convenient Store will aim to provide representative items of convenience store at a competitive price, so that items that customers purchase shall urge to visit again, which will increase the average sale per customer. The main focus of sales staff will be on customer service and always inquire clients if they have been able to locate and put in the whole thing that they need. In case, they have not found they need, then these particular items shall be made available in stocks upon request by customers.11.0 Strategy and Imple mentation SummaryABC Convenient Store will be using a strategy of impressive customer service. Where, companys initial emphasis would be to build same reputation as before, so that potential customers within town are targeted comfortably. The ABC Convenient Stores main competitive edge will be its prominent location, as it is conveniently located on the corner of where everyone must pass in order to leave and return home, it also allows the local community to walk or ride a rack to the convenient store.ABC Convenient Store intends to stock the shelves with items local residents need and want, with items ranging from milk to over the counter medicines and everything in between. If customers have requests for items not in stock then ABC Convenient Store will stock them.11.1 Self Analysis12.0 Competitive AdvantageThe competitive advantages, which ABC Convenient Store will have over its main competitors within Muscat, areABC Convenient Stores main competitive advantage is its position and its location as in confront of Main Street. ABC Convenient Store is located on the corner of where everyone must pass in order to leave and return home. Currently there are no other stores within this location. Due to these facts, local residents will naturally choose ABC Convenient Store as their primary choice, because of the fact that it would be closest to their homes. They will promptly become aware that ABC Convenient Store offers high quality organic and healthy products at a typical convenience store prices In addition it will become local residents number one store for small household grocery items and other household purchases.While returning home from offices the commuter will now be able to buy their household groceries to take home. We expect that due to our promptly service, commuters will soon regard ABC Convenient Store as helpful time saver convenience store.13.0 Selling Arrangement and Marketing StrategiesThe products or items normally sold at convenience sto re are over the counter medicines, household groceries, soft drinks, cold drinks, some non food items, cigarettes, and dairy products. The convenience stores are mostly located on busy main roads and are often open 24 hours a day seven days a week. Our main emphasis would be to fulfill customer needs therefore we will ask customer every time if they have been able to locate items easily and have found they looking for.The city is in great need of change and this is the perfect opportunity to bring about that change. In years to come ABC Convenient Store will be known in the community as more than just another approximation business, this will bring the community together giving locals annual block parties and rewarding the kids when they bring report cards and honor certificates with free candy etc. The convenient location of the ABC Convenient Store will mean that ABC Convenient Store will have to carry out little bit above the line up advertising, but ABC Convenient Store will di stribute flyers within surrounding areas on monthly basis so that local residents are made aware of ABC Convenient Store.14.0 Products and Pricing StrategyThe ABC Convenient Store will provide typical items found in any convenience store however, items will be higher end than many convenience stores. ABC Convenient Store will offer a product range from over the counter medicines to cigarettes and everything thats sold in a convenient store. The products will be same as traditional convenience store items in the same quantity, quality and packaging sizes as other convenient stores provide. Some of the products include soft drinks, cold drinks, fruit juices, household grocery items, newspapers, magazines, hot and cold snacks, bread, auto products like fuel addictives plus cleaning materials for autos, condiments, tooth pastes, over the counter medicines and paper products etc.ABC Convenient Store will price little increase over competitors but most of the products prices will be match ed to the most giant convenient stores within Muscat. On the other hand top selling brands will be sold at a discounted price even lower than most of competitors prices, so that ABC Convenient Store can create competitive advantage over its direct competitors and be able to sustain in coming years to come.15.0 Various sources of finance available and the source selectedThe company will need around RO 23,000, total initial requirements for capital expenditures. The Funding sources for ABC Convenient Store will be mainly from the shareholders investments. The only shareholder, Mr. A will contribute full amount of RO 23,000.The total initial capital requirements will be around RO 6,100 which includesComputer for cash counter and point of sale software with scanner and receipt printer at a price of RO 400Shelves will be placed in major portion of convenient store for placing displaying of different types of convenient store items/ products, so that potential customers would be able to locate these convenient items comfortable. In addition price tag and banners would be displayed for each type to items. The shelves would cost around RO 2,200 in total.Other convenient stores equipments includes banners, price tags, chairs, ice machines, beverage equipments, ice flutter equipments, Microwave oven, safes, Air Conditioners, exhausts etc. This will cost around RO 3,200.Cash counter setup would include counter desk, chairs etc. This would cost around RO 300. healthy expenses would include business and sole proprietorship license, and license to start convenient store business and other legal fees necessary. This would cost around RO 500.Initial marketing expenses would be around RO 900 for banners, distribution of flyers, printing of business cards, purchase of printing papers for receipts, printing of cover letter etc. However we have very tight marketing budget initially but as business starts to grow the marketing budget would be significantly increased as well.The convenient store will be obtained on monthly rent of RO 500.The initial inventory would be of around RO 15,000, which includes all major convenient stores items like soft drinks, cold drinks, fruit juices, household grocery items, newspapers, magazines, hot and cold snacks, bread, auto products like fuel addictives plus cleaning materials for autos, condiments, tooth pastes, over the counter medicines and paper products etc. This number of items initially will be less however as business starts to grow the number of each particular item or products would be increase significantly in order to meet customer demands. Furthermore, special requests from customers will also be fulfilled believing on the fact that ABC Convenient Store needs to meet every customers demands by making each types of brands names products or items available at the door of ABC Convenient Store.The break-up of startup requirements is shown in the table below prorogue 1 Start-up16.0 Key People and Job FunctionsABC Convenient Store is a registered Sole Proprietor. Its owned and managed by Mr. A.The owner will engage employees to help run their convenient store. A business Full time Manager will be hired. He will be overseeing the operations at the store like supervising the staff, dealing with various suppliers, performing managerial jobs and developing marketing plans. Furthermore, administration and fiscal aspects will be managed by the owner, Mr. A himself.17.0 Financial PlanThe Financial Plan consists of Breakeven Analysis, Pro-forma Profit and Loss, Cash Flow Projections and Pro-forma Balance Sheet.17.1 Important Assumptions17.3 Break-even AnalysisTable 3 Break-even Analysis17.4 Projected Profit and LossThe Pro-forma Profit and Loss shows that, ABC Convenient Storewill be able to meet Net profit margin in excess of 20% throughout five years of operation.Table 4 Profit and Loss