Marketing Consultancy, this is a group work not full paper work see Essay

Marketing Consultancy, this is a group work not full paper work see details bellow - Essay Example Basically, the rationale behind the need to build ties with the local schools, youth clubs, and sports clubs is to make it easier on the part of the Dunamaise Arts Centre to locate and encourage the parents of children between 5 to 15 years old to take advantage of the art work exhibits, educational shows, workshops, and classes that are purposely designed to enhance the artistic side of each child (Marconi, 2005, p32). 7. Offer courses or workshops related to arts and crafts such as puppetry, holiday card making, drawing, sketching, paintings, and textile design making; book arts; animal sculpture making using playdough; film making and animation; digital photography; music like singing songs and sounscapes; acting; storytelling; and dancing (Dibb, 1996, p6). This is a business terminology referring to the the process of classifying customer with common needs. This classification or aggregation is made to customers with similar needs in relation to the marketing action (Wong, 1993, p22). To make it easier for Dunamaise Arts Centre to identify its target market, it is important to divide its target customers into subgroups. By conducting market segmentation, Dunamaise will be able to learn more about its target customers’ demographic, psychographic, and geographic profile (Kotler, 2000, pp. 263 – 266). To locate the target market, it is necessary to contact the managers of Leighlinbridge Gaelic Foodball Club, Co Carlow Football Club, Castledermot GAA Club, Athy GFC, Castlemtchell GFC, Kildangan GAA, Redhills Airsoft, Cill Dara Rugby Club, and Naas Hockey Club among others. KOHL, S. (2000). Getting attention leading-edge lessons for publicity and marketing. Boston, Mass, Butterworth Heinemann. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=34020. Mcdonald, M. (2008). Malcolm McDonald on marketing planning